![]() Given the valuation of customers towards potential product attributes (in any category, e.g. There are two theories based on 4 Cs: Lauterborn's 4 Cs ( consumer, cost, convenience, and communication), and Shimizu's 4 Cs ( commodity, cost, channel, and communication). In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 Ps. Occasionally service marketers will refer to 8 Ps, comprising these 7 Ps plus performance. In services marketing, an extended marketing mix is used, typically comprising 7 Ps, made up of the original 4 Ps extended by process, people and physical evidence. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. Marketing theory emerged in the early twenty-first century. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". The term " marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |